Co-founder & Chief Executive Officer
Khalid is an accountant turned award winning entrepreneur & investor.
Khalid chairs a UK headquartered accountancy and finance consulting firm, Swenta, which has offices in 5 countries and employees more than 50 people.
His investments & portfolio of companies include AI and Robotics based deep tech companies, restaurants, logistics and trading companies across Europe, Middle East and Pakistan.
Khalid also serves as advisor to large family owned groups in Middle East and Pakistan.
Khalid has been included in the Muslim Power 100 list published in London, which included most influential and powerful Muslims in the UK.
Co-founder & Chief Operating Officer
Sabica is responsible for overseeing the day-to-day administrative and operational functions of the business.
She also advises CEO of the latest trends and business strategies.
In addition, Sabica develops and implements our social media and digital marketing plans.
She holds a Bachelor of Science in Hotel Management and is a gold medalist.
Field Operations Manager
Ashfaq, also known as Jimmy, is the Field Operations Manager at Apricart.
He oversees all aspects of field operations such as hiring personal shoppers, contracting with vendors, training and supervising field employees.
Jimmy is responsible for ensuring that services to customers are delivered in a timely fashion and employees are working effectively and efficiently.